Why Shop with Us?
There are SO many more choices today in online fabric shops than when we started out back in 2011. So, what makes Cali different?
1. We're a family-owned shop with decades of experience.
Three generations of our family are represented every week at our shop, and our family's collective experience in the retail fabric business goes back to the sixties! This isn't a side-job or a get-rich-quick thing for us. We've been living, eating, sleeping, and breathing fabric for decades, and we believe it shows in the quality of our fabric, and in the attentiveness of our customer service. We're in it for the long haul.
2. We ship fast.
The most common feedback we get is customers who are delighted at how fast they received their fabrics. The majority of our orders ship within 1 business day.
3. We love our customers
We've always had a people-first approach in our business. If you're not happy, we're not happy. Fabric-lovers are wonderful people who know what they want, and it's our mission to make sure they get it. That's why we hand select all of our fabrics, and it's also why we have so many loyal customers, some of whom have shopped with us for decades.
This is also why, when you message or email us, it goes straight to our owner, not some support center. We genuinely like talking to our customers.
4. We believe in word-of-mouth
When you sell an exceptional product and provide exceptional service, people talk about it. That's why we focus so much of our time into providing amazing service, and finding incredible fabrics for our shop. A vast majority of our customers, when asked, have told us that they first found us because a friend, a sewing blogger, or someone in a sewing group recommended us to them. We take that as the highest compliment.
5. We're not trying to replace your local fabric shop.
This is a big one for us. We LOVE local fabric stores. Heck, we ARE a local mom n pop fabric store in San Francisco. We're not looking to be the next online fabric giant, making it hard for the local guys to compete. The whole reason we started an online shop was that we had customers traveling hours to our shop, because either their local shop didn't carry the types of fabric they were looking for, or because they didn't have a local fabric shop at all!
So that being said, if you have a great local mom & pop fabric shop, go there first. Locally-owned fabric shops are a dying breed, and you're lucky to have one. Go on, we'll wait. And if there's anything you don't find there, we hope you'll find it here.